Yoni was the first tampon and sanitary pad brand to eliminate potentially harmful chemicals from its product. As a feminist pioneer in the sector of female hygiene, the founders needed a name and a brand that made that position clear and inviting to a broad audience — everyone who has periods. We found that name in the Hindi word for vagina, womb or ‘source of life’: Yoni. The brand to match it became one with a clear voice and a soft visual identity.