VPRO is one of the Netherlands’ most influential broadcasting corporations. Founded in 1926 as the Vrijzinnig Protestantse Radio Omroep, or “Liberal Protestant Radio Broadcasting Corporation” as a religious broadcasting organisation, the VPRO dropped its religious associations, and continued as one of the most liberal broadcasters of the country. Up to this day, they still are, and therefore, in 2011, they needed a new identity to match their in-depth journalistic programming, worldly outlook and an anarchistic sense of humor.