In Nijmegen, the oldest city in the Netherlands, the Valkhof Museum has reopened: the building has undergone extensive renovation and a change that is more than just physical; it represents a shift in direction for the museum. We created a visual identity and website that encapsulates the essence of the museum and is visible throughout the new building. Together with interior designer Ineke Hans and the architects at UNS, we built a new, holistic visitor’s experience.