100 years, countless perspectives
Museum Arnhem
On the day Museum Arnhem celebrated its centenary, a new chapter began with the introduction of a vibrant and dynamic visual identity, including a striking new logo, a refreshed website, and a cohesive communication strategy, all set to fully roll out leading up to the museum's grand reopening.
2022 opening campaign
The ‘OPEN’ campaign, featuring the iconic staircase as a meeting point, encapsulates the museum’s ethos of openness and inclusivity. This visual metaphor, along with the diverse group of people depicted in the campaign imagery, underscores the museum’s commitment to being a space for discussion, encounter, and engagement for all.
Further Info
Collaborations
Website Development – Ben West
Photography
Building & Exhibition space – Eva Broekema
Entrance – Maarten Willemstein
Campaign – Thijs de Lange