Changing the face of Dutch Television

kro-ncrv

In the dynamic world of broadcasting, KRO-NCRV decided it was time for a change – a visual transformation that speaks to its new positioning and diverse programming. We created a fresh, colorful identity system that ties together 270 individual programs with a unifying, yet distinct, visual language.

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‘Our new logo aligns with the inspiration we aim to provide and the optimism that together we can make the world of tomorrow better. Therefore, we opted for a distinctive typeface and a striking colour circle. This circle serves as the unifying element across all our programmes.'

— Peter Kuipers (CEO KRO-NCRV)
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Further Info

Collaboration

Strategy – with Roel Stavorinus
Sound design — Big Orange
Website — with Verve
Campaign — with Roorda

Read also

Adformatie – KRO-NCRV gooit merk om en presenteert nieuwe pay-off: Maak morgen mee
Marketing Tribune online – Nieuwe visuele identiteit KRO-NCRV door Thonik
Marketing Tribune #13/14 2022 – KRO-NCRV heeft een nieuwe huisstijl