Brand unity online, offline and on-site
Depot Boijmans Van Beuningen
1,664 mirrored panels cover the surface of the Depot Boijmans Van Beuningen, a globally acclaimed design by MVRDV. This Depot (popularly called The Pot) is the first in the world to offer access to a complete collection. The dynamics of the Depot are different from those of the museum: no exhibitions are made here, but you can – independently or with a guide – view the collection consisting of 151,000 art objects. You can also take part in, for example, conservation and restoration.
Opening campaign depot
The Depot is a unique concept within a unique building. Attracting the international art-savvy crowd is straightforward. The campaign is aimed at a new audience: Gen Z and all citizens of Rotterdam. Through strong graphics and a smart mix of media, we have achieved significant awareness and maintained ongoing contact with our target groups.
Further Info
Collaborations
Website – with In10
Wayfinding – with Silo
Uniforms – with StudioMarkx
Opening ceremony – with Bart Agency
Photography
Ossip van Duivenbode, Thijs de Lange
Awards
Webby Awards 2022
Hiiibrand Awards 2021