Consistent branding online, offline and on-site

Depot Boijmans Van Beuningen

1,664 mirrored panels cover the surface of the Depot Boijmans Van Beuningen, a globally acclaimed design by MVRDV. This Depot (popularly called The Pot) is the first in the world to offer access to a complete collection. The dynamics of the Depot are different from those of the museum: no exhibitions are made here, but you can – independently or with a guide – view the collection consisting of 151,000 art objects. You can also take part in, for example, conservation and restoration.

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Opening campaign depot

The Depot is a unique concept within a unique building. Attracting the international art-savvy crowd is straightforward. The campaign is aimed at a new audience: Gen Z and all citizens of Rotterdam. Through strong graphics and a smart mix of media, we have achieved significant awareness and maintained ongoing contact with our target groups.

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Further Info

Collaborations

Website – with In10
Wayfinding – with Silo
Uniforms – with StudioMarkx
Opening ceremony – with Bart Agency

Photography

Ossip van Duivenbode, Thijs de Lange

Awards

Webby Awards 2022
Hiiibrand Awards 2021