Visual Culture in Hong Kong

M+ Museum, Branding and Campaigns

For Hong Kong's M+ Museum, we infused its visual identity with a unique colour scheme that mirrors the city's neon vibrancy, in harmony with the museum's contemporary architecture.

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The project is just so Hong Kong, and it really adds to the city. It draws people to the museum and spreads the word of design.

— Paul Priestman
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Further Info

collaborations

Website – Anton & Irene

photography

read also

Dezeen – Thonik creates colourful visual identity for M+ museum
Tokyo TDC #34, The Best in International Typography & Design
Dutch Design Daily – M+, Hong Kong’s brand new museum of visual culture
Dutch Design Daily – M+ annual review

Awards

DFA Design for Asia Awards 2022 – Grand Award
Dezeen Award – Shortlisted
European Design Awards – Bronze