Thonik, the Amsterdam-based design studio known for its bold visual identities and campaigns, is joining Only Creative Entrepreneurs, a Dutch network of independent creative agencies. With projects spanning the globe—including the acclaimed M+ Museum in Hong Kong—Thonik has been steadily redefining its role at the intersection of cultural and commercial design.

Only brings together 17 leading studios from the Netherlands and Belgium, each operating independently while benefiting from the strength of the collective. Rooted in the belief that "growth comes from staying small", the network fosters close collaboration without compromising identity. For Thonik, joining Only reinforces its commitment to local impact by engaging with a broader ecosystem of strategic communication.

“This marks a pivotal step in our continued growth,” says Nikki Gonnissen, co-founder and creative director of Thonik. “Only offers the right environment to embrace new opportunities and navigate challenges—while staying true to who we are.”

Shared values were key to the decision. “Like Thonik, Only believes in the power of design to drive meaningful change,” says Frans de Vries, CEO of Only. “This is more than a strategic move—it’s a natural fit.”

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