ster gouden loeki for homecare

The commercial Homecare won the ‘STER gouden Loeki’ award. This is a people’s-choice prize for best Dutch television commercial 2008.

The Socialist Party (SP) wanted to raise protest against  budget cuts in homecare in the Netherlands. The commercial, in which an elderly woman undresses herself ‘in front of the nation’ immediately lead to a fierce political debate and a year later socialist MP Agnes Kant was able to initiate a new law making homecare more human.


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