Studio Thonik reflects on its creative motivations after 25 years of experience in the industry.

“Thonik designs in order to move people,” says Studio Thonik, the Amsterdam-based studio founded by Nikki Gonnissen and Thomas Widdershoven. “Our style is distinct and direct and our motivation is to stimulate and change,” continues Nikki. Uniquely, the designers often use moving image as a starting point for the studio’s work. Whether the work is intended for graphic, digital or spatial design, in its 26 years of professional experience, Studio Thonik approaches each project with sincere thought.

In a recent publication Why We Design, the founding designers explain the rigorous thought processes behind each project they encounter. Through 11 different themes, the reader is presented with the reasons why the studio do what they do. “From the radical to the conceptual, and ending with empowerment and change, we looked back on our work over time, taking into consideration the society around us as well as our profession,” says Nikki.

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