Shaping the identity of an international performing arts festival

Holland Festival

Services

Strategy Visual Identity Motion design Campaigns Super Graphics

Field

We contributed to the evolution of the visual identity of the Holland Festival for nine editions since 2015. A dynamic identity built on a system of stencil letters and ligatures, respecting the festival's esteemed heritage in Dutch graphic design while adapting to its ever-evolving artistic direction.

stencil letters and ligatures

The design process involved creating a bespoke typeface in collaboration with font foundry Bold Monday, starting with the Swiss typeface Euclid Flex and incorporating elements from Milton Glaser’s 1970 stencil. This approach allowed us to craft a graphic language that was instantly recognisable, open, and international.